I’m veering off my design path a bit; rather than dissecting design or sharing my decisions for a certain color palette or type face or photographic composition (ie. do I want to show the whole scene or a detail?), I want to share stories, because this the real strength behind this campaign. My job is visual communication; to show enough of the product to get you, the viewer, interested, use tools (color, comparison, composition, etc) to direct the eye and relay a message. The message? Artisans’ World Marketplace and you really do touch the lives of people all over the world. How cool is that? Another one of the ads for the Many Faces of Fair Trade is shown below:
“BeadforLife eradicates extreme poverty by creating bridges of understanding between impoverished Africans and concerned world citizens. Ugandan women turn colorful recycled paper into beautiful beads and people who care open their hearts, homes and communities to buy and sell the beads. The beads thus become income, food, medicine, school fees and hope. It is a small miracle that enriches us all.”
Advertising does work. ; )
