Posts Tagged ‘design’
How do you change your mood?
Sunday, April 17th, 2011Packaging Redesign
Friday, March 18th, 2011A dream project — wonderfully creative clients; open to new ideas; a wonderful, all-natural product line. Dawna Conley found me and I couldn’t be happier. Together we re-designed all the packaging for her incredible product line — body scrubs, soaps, shea butter. My upcoming posts will talk about this redesign for Au Naturel Soap Company. For now…a sampling.
This is the old label before I redesigned it.
The new look for the Body Scrub
Branding of Sarasota Cycle
Sunday, March 6th, 2011Last summer ‘Big Dave’ Holm of Sarasota Cycle asked me to help with the rebranding of the store’s logo, signage, business cards, etc — he was taking on a big remodel and fresh, modern look to tie-in with TREK stores. (http://www.lynnegrainger.com/blog/2010/06/a-change-for-sarasota-cycling) You can read the process of logo development, etc in my prior posts. We recently tackled his primary street sign — integrating a cyclist (the style of a road rider), which gives the sign some movement and energy, the new logo is prominent; the palette was established in our earlier work — red is powerful, energetic, stimulating – and we wanted this sign to yell modern, knowledgeable bicycle shop. We successfully achieved that — pics below. Thanks, Lynne
Sarasota Cycle Sign at Night
