I’ve decided to demystify design. Years ago while working at an agency, I was enthralled by the creative director’s magic abilities. As if these clever solutions just appeared to her. I wondered what her process was, what led to these ideas, could anyone do this? Though not everyone is a designer, there are logical steps, knowledge, creativity, and talents which when combined successfully lead to good design. I’ll be addressing this in my A Study of Design Series conversation. My logo idea is based on the style of Alexander Calder’s wire sculptures, like Le Lanceur de Poids, 1929, his years in Paris. These sculptures are so wonderfully simple, like a contour drawing in motion. I wanted eye glasses to suggest a studious, scrutinizing element, yet not a definitive outline for the face. Expressive eye brows to create interest, motion, a humanness. The font? Dogma. Chunky and bold type to weight the wirey glasses. And a casual sign-off with Marydale for the word “series.” See logo below. So, my first client study next post will be Artisans’ World Marketplace.
