Communication at its best is a two-way process allowing for an exchange of ideas, beliefs, thoughts and information that ignites some action. Such was the case when Del Harley presented her month long celebration of Earth Day to Starbucks and once the company agreed, Del ran with her idea. Luckily I was in her foot path and she asked for my help, too. Talk about harnessing the energy of many – Del united green businesses who are not only creating innovative products, but these same products give back to the consumer and the planet in measurable ways. This campaign required some design work; enter me. Del and I worked together to create a calendar to showcase the fabulous products these companies donated, gave some earth-friendly tips and got Starbucks’ loyal coffee drinkers interested by showing them how they could be part of this green solution. The calendars along with more information will be in 12 Starbuck stores throughout Manatee County. Give your idea life.
