Last week I spent several days updating my logo — it’s a kangaroo. Okay, so that may seem odd since my day job is a graphic designer, but I was born in Australia and I have this innate love of aboriginal art. So, many years ago I adopted the kangaroo to be my service mark, my symbol as a designer. Besides Kangaroos have some interesting traits – for instance, they can only move forward; more on that later. My original logo was a crude stamp (made from styrofoam), which I inked up, stamped, scanned and manipulated in Photoshop. My current kangaroo logo for Lynne Grainger Design is modernized. I re-drew it in Illustrator, added patterns on the body, and introduced color. Why the recent interest in updating my look? I’m one of a handful of companies sponsoring a cycling team, Alfa 8, and my logo will be on their team jersey, event materials, etc. I am completely jazzed about this sponsorship opportunity, as I love cycling, too. More later on this design and other creative feats by me. www.lynnegrainger.com
My updated logo
YOUR FIRST COMMENT!
Congratulations on setting up the blog, you genius you.
I’ll be with ya every step of the way!
Perhaps metaphorically, you are a kangaroo. Of course, not one that punches other animals. ; )